Questions
What people always ask us.
What is Vōco?
Vōco generates personalised replies to your Google reviews, in your tone, and sends them to you for approval. Read it, change what you want, then give the green light. Nothing is ever published without your ok. To use it, your Google Business Profile must already be verified and registered in your name.
Can’t I just use any AI tool?
Generic AI tools write what you ask them to. They don’t know who you are, they don’t know your tone, and they don’t monitor your reviews. They only work if you remember to use them. Vōco monitors, generates in your style, and notifies you when something new comes in.
How does it learn my style?
During setup you answer 8 questions about your tone. If you’ve already replied to some Google reviews, Vōco analyses them and pre-fills your settings. No templates: every reply is different.
Does it only work with Google?
For now, yes. Google Business Profile is the platform where reviews have the biggest impact on new customers. TripAdvisor, Booking, and others are on the roadmap.
Does Google penalise AI-written replies?
No. Google doesn’t distinguish between a human reply and an AI one: it only looks at whether there is a reply. What matters is the tone and relevance, which is why Vōco uses your style instead of generic responses.
How much does it cost?
Free during the beta. Spots are limited to 50 businesses. Sign up to join the list: if selected, you get access directly; otherwise you get priority at the official launch with preferential conditions.
What happens if I don’t approve a reply?
After 7 days it’s marked as skipped and nothing is published. No automation: if you don’t decide, nothing happens.
Does it work for negative reviews too?
Yes, especially. When you get an unfair review you want to respond immediately, in the heat of the moment. Vōco generates a reply calibrated to your style and sends it for your approval: you have time to read it with a clear head, edit it, or skip it entirely. That moment of pause is already a safeguard.
What types of businesses does Vōco work for?
Any local business with a Google Business Profile: restaurants, bars, B&Bs, hotels, gyms, beauty salons, hairdressers, shops, garages. Vōco configures tone and context for your specific sector.
Does my Google profile need to be claimed?
Yes. To connect Vōco you need a Google Business Profile that is already verified and registered in your name. If you haven’t done this yet, Google guides you through it in a few minutes at business.google.com.