Early access — 50 businesses
Reviews are your best marketing tool.
And yet they’re always the last thing on your list. 80% of customers pick the business that answers every Google review. Vōco writes each one in your voice, and you approve it with a tap.
Name and email: we write back in person within 48 hours. No card, and all you need is a Google Business Profile that’s already verified and in your name.
The problem
You care about your reputation. Finding the time to look after it is another story.
Every review you don’t answer is a customer walking over to your competitor.
42% of customers rule out a business that never replies. Nobody tells you: they scroll past, open the place next door and book there. All you notice is a slower month, with no idea why.
The review lands while you’re working.
Nine in the evening, you’re closing up. By eleven it’s gone from your head, so you leave it for tomorrow, and tomorrow is another day just like this one. Three weeks later, answering looks worse than saying nothing.
A copy-paste reply tells your customers exactly how much you care.
Half of them decide not to come. Another 37% trust a business more when the owner replies, but only if the reply reads like a person wrote it. A row of identical “Thanks so much, come back soon!” says the opposite.
What changed in 2026
Now your profile is read by someone who isn’t a customer.
More and more people skip Maps entirely: they ask ChatGPT where to eat, or Gemini who to call about a leak. In the past year 45% of consumers did exactly that, up from 6% the year before.
And these assistants don’t just look at stars. They read the text of your reviews and your replies, because that’s where it shows what you actually do and how you treat the people who walk in. A profile that replies gives them something to say about you. A silent one leaves them with nothing.
Nobody can promise you’ll show up in those answers, us included. What we can say is simpler. If you don’t reply, there’s nothing of you to read.
The cycle
From the review to the reply, without you having to remember.
One thing first, once only: connect your Google account and tell Vōco how you talk to customers. Two minutes, and you never go back to it.
Step 1
A new review lands on your profile
It comes in at night, at the weekend, while you’re working. Noticing it isn’t your job any more.
Step 2
Vōco sees it and writes the reply
It checks every two hours. The reply is written on the review in front of you, in your own voice.
Step 3
You get a notification on your phone
The reply is already there, ready to read. Nothing to check every day, nothing to remember.
Step 4
You approve, and the reply goes out
You can edit it, or just leave it. Do nothing and nothing happens: nobody publishes in your place.
Why Vōco
The value isn’t the reply. It’s that it sounds like you, that you have the last word, and that you stop having to think about it.
Brand voice
Sounds like you, not like an AI
Eight questions at the start and Vōco learns how you sound: how you open, how much detail you go into, what you’d never say.
Every reply is written for the review in front of it, never pulled from a template. Half of all customers are put off by copy-paste answers.
Control
Nothing goes live on Google without your OK
Vōco drafts, you decide. Read it straight from the notification, publish with a tap, edit it, or leave it where it is.
Do nothing for seven days and nothing happens: no automation publishes on your behalf. That matters most for the reviews that make your blood boil.
Consistency
The hard part isn’t writing. It’s remembering.
You know how to write a good reply. The hard part is doing it for every review, every time, on a Wednesday night with a full room.
Vōco checks your reviews every two hours, writes the reply and lets you know. Consistency no longer depends on you remembering to open Google.
Replying isn’t optional any more.
89%
expect the owner to reply.
32%
expect that reply within 24 hours. Last year it was 18%.
+12%
more new reviews once a business starts replying.
Sources
- BrightLocal, Local Consumer Review Survey — 2026
- Proserpio & Zervas, Marketing Science — 2017
The beta
The first 50 don’t just try Vōco. They build it.
There are 50 places because we want to build Vōco with real businesses, the kind that get reviews every day. You pay nothing during the beta: you use the app, you break it, you tell us what’s missing. When it reaches the stores, if you liked it you stay on dedicated terms, kept for the people who were there at the start.
Questions
The questions we always get.
What is Vōco and what does it do for me?
Vōco writes replies to your Google reviews in your own voice and sends them over for approval. Read it, change what you like, then give the go-ahead. Nothing ever goes out without your ok. You’ll need a Google Business Profile that’s already verified and in your name.
What happens if I don’t approve a reply?
After 7 days it’s marked as skipped and nothing goes out. No automation: if you don’t decide, nothing happens.
Does my Google profile need to be verified already?
Yes. Vōco connects to a Google Business Profile that’s already verified and in your name. If you haven’t done that yet, Google walks you through it in a few minutes at business.google.com.
How much does it cost, and what happens after the beta?
You pay nothing during the beta and there’s no card to enter. When the first official release reaches the stores, everyone who was in the beta moves over on dedicated terms. We’ll show you those terms before you decide, no surprises.
How does it learn my style?
During setup you answer 8 questions about how you write. If you’ve already replied to a few Google reviews, Vōco reads them and fills the settings in for you. No templates: no two replies come out the same.
Does it work for negative reviews too?
Especially then. An unfair review makes you want to fire back on the spot. Vōco writes something measured in your own style and sends it over for approval, so you get to read it with a cool head, change it, or drop it altogether. That pause is worth something on its own.
Does Google penalise AI-written replies?
No. Google doesn’t ban AI-written replies. What its moderation does reject is copy-paste: replies that are all the same, opening the same way every time. That’s why Vōco uses no templates and writes every reply on the review in front of you.
Can’t I just use any AI tool?
Generic AI tools write whatever you ask them to. They don’t know who you are, they don’t know how you sound, and they aren’t watching your reviews. They only work when you remember to use them. Vōco watches, writes in your style, and tells you when something new lands.
What types of businesses does Vōco work for?
Any local business with a Google Business Profile: restaurants, bars, B&Bs, hotels, gyms, salons, barbers, shops, garages. Vōco sets the tone and the context around whatever you do.
Does it only work with Google?
For now, yes. Google Business Profile is where reviews do the most to win or lose you a new customer. TripAdvisor, Booking and the rest are on the roadmap.
Does replying to reviews matter for ChatGPT, Gemini and other AI assistants too?
It does, for a concrete reason: when someone asks an AI assistant where to go, what counts is the text of your reviews and your replies, not just the score. A profile where the owner replies gives it something to say; a silent one leaves it with nothing to work with. In the past year, 45% of consumers used an AI assistant to find a local business, up from 6% the year before. Nobody can promise you the outcome, us included: replying isn’t a switch that makes you appear, and how these systems pick who to recommend isn’t ours to decide.
Your reviews are already talking about you. Answer them.
Two minutes to connect Google. After that Vōco does the writing and you do the approving.